Younique Press

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Our mission is to uplift, empower, validate, and ultimately build self-esteem in women around the world through high-quality products that encourage both inner and outer beauty and spiritual enlightenment while also providing opportunities for personal growth and financial reward.

Our vision is a world where women of all ages feel beautiful, smart, and confident through all company channels, initiatives, and products. Globally seamless and leveraging innovation, our mission will transcend borders, cultures, and languages and ultimately affect the mainstream perception of both inner and outer beauty.

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Younique is an international beauty brand and the first direct sales company to market and sell almost exclusively through the use of social media, premised by its original lash enhancer Moodstruck 3D Fiber Lashes. Younique currently operates in 11 markets including the US, UK, Canada, Australia, New Zealand, Mexico, France, Spain, Germany, Hong Kong, and Italy. To learn more, visit

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Our goal is to provide beneficial and innovative products that women can ultimately trust and feel confident using every single day.

Product Development Philosophy
Younique’s “Nature, Love, Science™” philosophy means that we begin our product development process by looking to nature and passion for our key inspirations. Our in-house scientific team then formulates products that honor those original inspirations, while harnessing the power of advanced science and technology. The results are beautiful and effective products that contain high-quality ingredients, enrich and nourish the skin, and are designed with virtually every skin type in mind.

At the forefront of our product line is Younique’s Moodstruck 3D Fiber Lashes+, the eyelash enhancer that skyrocketed Younique’s popularity and authority in the beauty industry. Women around the world have fallen in love with it, and other products ranging from our Moodstruck Addiction Shadow Palettes to our new Younique Royalty Skin Care line, and have shared their love for Younique products with other beauty enthusiasts across all social media.

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In the News

Industry experts like The Doctors and InStyle Magazine have featured Younique for its flagship product, Moodstruck 3D Fiber Lashes+, as well as its growing authority in the skin care and beauty space.

May 2017 2017 Sun Special Vanity Fair Italy featured Younique in their 2017 Sun Special writing, “Beachfront Self-Tanning Spray, with coconut and green tea extract, gives a wonderful, natural-looking tan without the sunburn. The formula gives off a delicate fragrance without the characteristic self-tanning aroma. It can be applied as many times as you want; results improve with the frequency of use.”
May 2017 We Finally Tried that 3D Mascara...And We Were Impressed BuzzFeed staff reviewed Moodstruck 3D Fiber Lashes+ saying, "It's honestly pretty fabu-lash. Overall, we were pretty impressed with this might be worth adding to your collection."
May 2017 8 Beauty Products Worth Buying...According to Experts Prevention online quoted a review of Younique Moodstruck Lip Exfoliator by Whitney Bowe, MD, stating, “This lip exfoliating treatment is quick and easy to use. Most importantly, it contains ingredients that will keep your lips hydrated. Shea butter and vitamins A and E nourish and hydrate, so they are nice and smooth for the perfect pucker!”
April 2017 The Best Places to Work in Direct Selling 2017 Direct Selling News said, “Even in the midst of a hyper-growth stage, Younique puts a premium on hiring people who will add value to the cosmetics firm both now and in the future.”

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Press Releases

Younique Helps Women Shine Brighter With Bold New Beauty Products
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The Best Lash Enhancer in the World Just Got Even Better
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Younique Introduces Splash Liquid Lipstick, Younique Royalty Skin Care, and Product Extensions
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Younique Brings High-quality Cosmetics, Skin Care, and Opportunity to Its First Asian Market, Hong Kong
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Half A Million Younique Presenters Are Uplifting, Empowering, and Validating Women Around the World
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