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Mission-first beauty brand supports non-profit that helps female survivors of sexual abuse
LEHI, Utah, 2018—Younique, the beauty company with a mission to uplift, empower, validate and ultimately build self-esteem in women around the world, was founded in 2012 by brother-sister team Derek Maxfield and Melanie Huscroft with much more than makeup and profit in mind.
Co-founder and Chief Visionary Officer Melanie Huscroft is the heart and face of Younique. Despite the company’s colossal growth, Melanie’s personal touch and creativity run through every department and aspect of Younique.
As Younique’s Founder and Chief Executive Officer, Derek Maxfield oversees all of the company’s strategic initiatives and growth objectives. His primary focus is on Younique’s mission, and he always seeks to provide Younique Presenters with the tools and support they need to succeed.
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