Meet the Founders
Founder & CEO
As Younique’s Founder & CEO, Derek Maxfield oversees all of the company’s strategic initiatives and growth objectives. His primary focus is on Younique’s mission, and he always seeks to provide Younique Presenters with the tools and support they need to succeed.
After 12 years of developing software for top players in the direct sales industry, Derek sought to capitalize on the untapped potential he saw to improve the direct selling business model. Derek’s passion is providing a simplified digital experience in a traditional sales environment. With Younique, this is achieved by social selling and virtual parties instead of traditional home parties. He loves creating simple but powerful mobile technology, empowering Younique Presenters to run an entire business anytime, anywhere, from the convenience of a mobile device.
Derek emphasizes the corporate motto is to “Keep it simple, keep it special.” This means choosing technology because it’s powerful in achieving the Younique Presenters’ goals, not just because it is popular. The roles Derek treasures most in life are those of husband and father of five. His faith and his family come first in his life.
Co-founder and Chief Visionary Officer
Co-founder and Chief Visionary Officer Melanie Huscroft is the heart and face of Younique. Despite the company’s colossal growth, Melanie’s personal touch and creativity run through every department and aspect of Younique.
Melanie teamed up with her brother, Founder and Chief Executive Officer Derek Maxfield, in September 2012 to create an entirely new experience in direct sales as a means of supporting Saprea. From its inception, Younique leveraged Melanie’s experience in advertising, art, marketing, purchasing, and sales as well as her flair for fashion and beauty. Her 16-year career as a full-time homemaker, wife, and mother of four likewise prepared Melanie to connect with the company’s Younique Presenters at a deeper level.
She understands the wins and struggles inherent with the stay-at-home role, and she appreciates the limitless power and potential women possess. Melanie’s passion is tied up in the visual identity of Younique’s brand, from website and catalog design to the packaging, even down to the very details of the coveted charms Younique Presenters receive for various achievements.
She takes pride in the company’s Younique Presenter-first focus, including using Younique Presenters instead of professional models to represent the brand. While Melanie has many professional accomplishments, she is most proud of her marriage and family. She also spends her time and resources involved with the community.
Founder and Board Chair, Saprea
Shelaine Maxfield is founder and board chair of Saprea, Younique’s charity of choice.
Shelaine believes in the power of each individual and in their ability to rise up and become who they are intended to be. She also believes that the world truly can be changed for good; one precious soul at a time.
She has a passion for helping those in need, and also serves as co-chair of The Derek and Shelaine Maxfield Family Foundation.